How do you build an innovation culture?

In conjunction with SPACE Consulting*, OE Cam has completed pan-european research to explore the critical human factors in the innovation process and understand the implications for leaders, teams and culture.

The final event in our series of webinars on what’s working (and what is not) in innovation in Europe focused on ‘Culture & Transformation in Innovation‘.  The above video is a recording from 20th January 2017.

Based on experiences gathered in our research, culture offers a fascinating paradox; it is often cited as a barrier to innovation, yet it holds the key to opening the way forward…

“On the one hand people cling to it and resist change, but on the other hand, culture is, in its genesis about adapting successfully to the environment”.

Our report highlights five common themes across successful innovation programmes:

  1. Innovation cannot be ordained – cultural change towards more innovation requires concrete and honest interventions by top management. Just paying lip-service is not sufficient to bring about change, nor is it convincing to employees.
  2. Innovation requires visibility – dedicated physical (or virtual) spaces and communication networks will encourage innovation and act as enablers in instilling a culture of innovation.
  3. Innovation change starts with top-down impulse – often cultural innovation change will only come about when initially ignited by top management, who continue to have a critical influence on subsequent cultural redesign.
  4. Innovation belongs to everyone – a successful innovation culture change process is often based on getting teams involved in the definition of the new culture.
  5. Innovation needs a holistic approach – innovation should touch all functions, processes and teams throughout the company.

All attendees received a full copy of “Human DNA in Innovation” research report, to download the Executive Summary please click here.

For more information about how to improve the effectiveness of your innovation programmes, please contact or

* SPACE Consulting Europe is a strategic alliance of leading European management consulting firms. We help organisations work more effectively to deliver their strategy by improving their behavioural, cultural, structural and economic dimensions. SPACE operates in seven offices across Europe, with more than 200 consultants, for both public and private organisations.