Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.

Mahatma Gandhi


Welcome to this edition of The OE.

‘Mindset’ is a firmly established set of thoughts, attitudes and beliefs held by a person or group. It is a lens through which we perceive the world and therefore drives actions and behaviours.

As specialists in behaviour change, when clients say ‘we want to be more commercial’ or ‘we need to be more customer-centric’, we first help them to build an awareness of mindset – as this is a fundamental driver (or blocker) of behavioural change. At the most basic level, we explore the extent to which the individuals (or team) have more of a growth or fixed mindset (1). We can then look at what kind of mindset the organisation needs to succeed and what are the best levers to deliver change.

This edition of The OE is about evolving mindsets. Interestingly, the whole organisation will have a ‘dominant logic’ so we start there, and our first article reveals a number of levers open to the CEO to change the way in which the business is hard-wired. We then look at three of these levers in turn; how do you harness a more diverse mindset? How can you reframe your attitude to risk to build customer-centricity? and how can you use knowledge of the habit loop and nudge theories to shift employee behaviour?

Finally, we look at what makes an Agile Leader. The ability to adapt, to continuously learn and fail fast are pillars of a growth mindset and underpin so much of the behaviour that is important today.

We hope you find this edition of interest and, as ever, please do let us know what you think.