In the landscape of personal and professional growth, using phrases like ‘areas for development’ is a diplomatic and well-intentioned substitute for the W-word. The shift towards sugar-coating our shortcomings has likely been driven by a desire to foster positivity and encourage growth…

However, in this article for Training Journal, Mike Thackray argues it’s high time we reassess this approach and explore why we should stop referring to all non-strength competencies as ‘development areas’ and start accepting and even embracing ‘weakness’ once more.

 

Great expectations
The issue is that the term ‘development area’ suggests an expectation of improvement, implying these are aspects of ourselves we can and should address. While this perspective is optimistic, it’s not always realistic or beneficial. It subtly creates an environment where individuals feel pressured to transform all their weaknesses into strengths. This is not only intimidating but also potentially counterproductive for at least two reasons.

Firstly, weaknesses likely exist for a reason. Some weaknesses are deeply rooted in our personalities, experiences and abilities. They are part of who we are and, while they may limit us in some ways, they also shape our uniqueness and individuality. No matter what any management consultant says, making a substantial shift in preference or ability is almost never a quick fix and often requires working against years of habit and experience to become good at something we are not.

Secondly, constantly working on weaknesses is not usually enjoyable or value-adding. There can be a thrill in improving at something you struggle with but, especially when a weakness is based on preference, spending time doing things that don’t come naturally can be draining and unrewarding. Is this what we want for the people in our organisations? With effort you can achieve a lot, but we must remember that time spent on this is at the expense of the strengths you have that can typically be applied more naturally and create value.

By reframing weaknesses as ‘development areas’, we unintentionally create a culture that discourages the acceptance of personal limitations and risks making the workplace a stressful and unhappy place. The reality is that not all weaknesses need to, or can be, turned into strengths.

 

By reframing weaknesses as ‘development areas’, we unintentionally create a culture that discourages the acceptance of personal limitations and risks making the workplace a stressful and unhappy place. The reality is that not all weaknesses need to, or can be, turned into strengths.

 

Recognising these traits as weaknesses doesn’t mean we’re accepting defeat. On the contrary, it indicates self-awareness, embraces authenticity and permits us to focus on and deliver our strengths. A workplace where everyone is happily creating value by doing what they are already good at is bound to succeed.

 

Conscious choice not implicit assumption
This doesn’t mean we never choose to improve the things we are poor at, but this should be a conscious choice instead of an implicit assumption. We can often devise strategies to manage or compensate for them, rather than wasting energy trying to eliminate them. This approach is often more effective, less stressful and more in line with our natural inclinations and strengths.

So, when is it useful to talk of a development area and when is it OK to accept and acknowledge weakness?

  • I believe a ‘development area’ is if you need to do something as part of your role. And you can even challenge your own definition of need here too!  Or if you want to develop it for your own satisfaction or career progression.
  • It can be a ‘weakness’ if you have already put a lot of effort into developing the area with little to show for it, you can adequately compensate for it or you dislike spending time doing it.

Is it time to change our lexicon and mindset?

To read the article in full, please visit Training Journal or email mike.thackray@oecam.com for more information.

“In the landscape of personal and professional growth, using phrases like ‘areas for development’ is a diplomatic and well-intentioned substitute for the W-word. The shift towards sugar-coating our shortcomings has likely been driven by a desire to foster positivity and encourage growth.  However, in this article for Training Journal, Mike Thackray argues it’s high time we reassess this approach and explore why we should stop referring to all non-strength competencies as ‘development areas’ and start accepting and even embracing ‘weakness’ once more”.

This is an excerpt.  Read the article in full by clicking on the link below.

First published in the Training Journal on 18th January 2024

For more information about coaching, please contact Mike Thackray at mike.thackray@oecam.com